What does it mean to design for pleasure? Pleasure is encoded in the reward system in the brain, when we feel pleasure this signals a feeling of satisfaction, a flow of dopamine ready to supercharge you for the day. Each part of the Rollr experience is designed with pleasure in mind. Let’s start at the beginning:
See the bottle - A combination of smooth glass and subtle curvature that add to the richness of visual perception and play to human’s aesthetic preference towards curvature as a signifier of curves found in nature and the natural world. The curved geometry of the glass creates a perfect balance between complexity and complete form that drives harmony and balance in the visual aesthetic of the bottle.
Pick up the bottle - Smooth and subtle ridges of the Rollr bottle add to the complexity in touch sensation, allowing your hand to fit between the smooth edges for satisfaction, completeness and comfort. The cool touch of the weighted glass gestures that this is a product with longevity, value and opulence. The permanence of your favourite perfume bottle extended to everyday use and necessity.
Turn the lid - Rollr was designed with maximum pleasure and minimal effort. The circular ball lid was engineered to aid grip force with maximum rotational yield to make the Rollr experience seamless, smooth and effortless.
See your gemstone - Each stone has its own unique imperfections. Intricacy explored in colour, opacity and depth of visual perception. The calming pool of blue dumortierite, rose quartz with it’s medicinal, healing qualities, or the grounding, nature-esque design of green aventurine. Your gemstone, rich and unique, excavated from natural origins, a timestamp of individuality.
Smell the scent - The scent sends a cascade of sensations through the olfactory system into the emotion and memory centers of the brain signaling to your body to your nervous system, you’re safe, you’re in good hands, you're ready for whatever the day brings. You feel your heart rate decrease, your breathing slow down, you’re ready to start the day: focused, calm, here to weather any storm of uncertainty the day brings.
With three unique scents: to reduce cortisol levels and increase levels of oxytocin, the love-bonding hormone, choose clary sage and add a level of self-soothing to your personal-care ritual. For an uplifting scent choose mandarin, its bright, mood-boosting freshness has been shown to relax the nervous system energizing you for the day. If you’re someone who values a bit of get up and go in the mornings, choose vetiver for a blend of cognitive awakeness and anti-anxiety, to keep you focused, calm and balanced for the day ahead.
Roll on - Now time to apply. First, the harmonizing combination of scent and touch to lower cortisol levels and introduce a layer of stillness to your start to the day. Then, the liquid coolness
from gemstone to skin, adding a satisfying fluidity of movement and flow to your morning ritual.
Now, you’re ready to start the day. A drop of beauty for the eyes, nose and skin to kick start your morning routine.
Elegance and efficacy designed with pleasure in mind, because whoever said deodorant had to be ordinary.